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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Growing the top line with a marketing audit

Brand awareness: making your mark

Direct marketing

SWOT analysis - look before you market

Sell benefits not features

How much to spend on marketing?

Assess your competitors

The value of a marketing plan

Distance Selling Regulations: an introduction

Advertising: complying with the rules

Promote your business: PR

Promote your business: advertising

Promote your business: marketing

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    • Sales and marketing
      • Growing the top line with a marketing audit
      • Brand awareness: making your mark
      • Direct marketing
      • SWOT analysis - look before you market
      • Selling benefits not features
      • How much to spend on marketing?
      • Assess your competitors
      • The value of a marketing plan
      • Distance Selling Regulations: an introduction
      • Advertising: complying with the rules
      • Promote your business: PR
      • Promote your business: advertising
      • Promote your business: marketing
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Related guides

  • Assess your competitors
  • Advertising: complying with the rules
  • Best practice and keeping pace
  • Identifying gaps in the market

Related news

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CLB Coopers news

In a recent survey carried out by CLB Coopers, it was found that business owners believe that growth in turnover and gross margin percentages is anticipated in the next 12 months.

Following four new appointments earlier in the year, CLB Coopers has recruited a new member of staff. Kevin Taylor has joined the firm’s Lancaster office as Personal Tax Supervisor.

Following a successful 2011, which saw 17 new appointments, CLB Coopers has recruited four new staff members.

CLB Coopers Twitter feed

  • CLBCoopers Think tank urges for single 30% income tax rate t.co/1sgRvkbY
    16 hours 5 min ago
  • CLBCoopers Government refuses to back down over austerity measures t.co/ENFVcWag are they right or wrong?
    3 days 20 hours ago
  • CLBCoopers Confusion over PPI compensation and tax liability t.co/ta0EUg2i
    6 days 17 hours ago

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