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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Growing the top line with a marketing audit

Brand awareness: making your mark

Direct marketing

SWOT analysis - look before you market

Sell benefits not features

How much to spend on marketing?

Assess your competitors

The value of a marketing plan

Distance Selling Regulations: an introduction

Advertising: complying with the rules

Promote your business: PR

Promote your business: advertising

Promote your business: marketing

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      • Growing the top line with a marketing audit
      • Brand awareness: making your mark
      • Direct marketing
      • SWOT analysis - look before you market
      • Selling benefits not features
      • How much to spend on marketing?
      • Assess your competitors
      • The value of a marketing plan
      • Distance Selling Regulations: an introduction
      • Advertising: complying with the rules
      • Promote your business: PR
      • Promote your business: advertising
      • Promote your business: marketing
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Related guides

  • Distance Selling Regulations: an introduction
  • Best practice and keeping pace
  • The value of a marketing plan
  • Writing for your website
  • Direct marketing

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CLB Coopers news

Following a successful 2011, which saw 17 new appointments, CLB Coopers has recruited four new staff members.

Following the completion of a numbers of deals towards the end of 2011, CLB Coopers has recently advised on two further deals.

There are a number of different sources of funding available for small and medium enterprises (SMEs). This article looks at two specific types of “asset backed” funding namely Leasing and Hire Purchase (HP).

CLB Coopers Twitter feed

  • CLBCoopers HMRC Business Record Checks delayed t.co/HWrB9047
    1 day 13 hours ago
  • CLBCoopers Policy maker Dr Adam Posen accuses banks of failing SMEs through their approach to lending t.co/RXOzuRkm
    4 days 14 hours ago
  • CLBCoopers SMEs to be given a helping hand to boost growth t.co/8haxP8Ux
    5 days 14 hours ago

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