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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Growing the top line with a marketing audit

Brand awareness: making your mark

Direct marketing

SWOT analysis - look before you market

Sell benefits not features

How much to spend on marketing?

Assess your competitors

The value of a marketing plan

Distance Selling Regulations: an introduction

Advertising: complying with the rules

Promote your business: PR

Promote your business: advertising

Promote your business: marketing

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      • Growing the top line with a marketing audit
      • Brand awareness: making your mark
      • Direct marketing
      • SWOT analysis - look before you market
      • Selling benefits not features
      • How much to spend on marketing?
      • Assess your competitors
      • The value of a marketing plan
      • Distance Selling Regulations: an introduction
      • Advertising: complying with the rules
      • Promote your business: PR
      • Promote your business: advertising
      • Promote your business: marketing
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Related guides

  • Growing the top line with a marketing audit
  • Online marketing: how to advertise on the internet
  • Growing the top line with a marketing audit
  • Assess your competitors

Related news

  • SMEs' lack of marketing costs £122 billion
  • Help more SMEs embrace technology, says report
  • SME websites key in driving sales and job growth
  • SME's fear of risk could further stunt economic growth

CLB Coopers News

CLB Coopers has recently made a number of senior promotions.

The Corporate Finance and Tax teams at CLB Coopers, led by David Travis and Colin Abrahams, have recently advised Altrincham based Videonations Ltd on its disposal to communications supplier Nycomm Group.

CLB Coopers’ Trainee Accountant Jimmy Moore has been awarded first prize by the North West Chartered Accountant Students Society

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